my life is happy: BRAND WALL'S

Wall's is a United Kingdom-originated food brand, covering both meat products and ice cream, owned by Unilever. Founded in London in 1786 bybutcher Richard Wall, it was acquired by Lever Brothers, which in 1930 became a part of Unilever, in 1922. To avoid summer lay offs due to the down turn in its core meat products market, in 1920 Wall's launched a range of ice cream. Unilever sold off the meat products business and a licence to use the Wall's brand on such within the United Kingdom in 1996 to Kerry Group. Wall's itself is now core to Unilever's Heartbrand global ice cream business, used currentlyin China, HongKong, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, Mauritius, Pakistan,Qatar, Saudi Arabia,Singapore, Thailand, United Arab Emirates and Vietnam.

Contents

· 1 History

· 2 Meat products

· 3 Ice cream

o 3.1 Environmental impacts

History

In 1786, Richard Wall opened a butcher's stall in St James's Market, London. Selling meat and meat products, he gained a reputation for being a finepork butcher. In 1812, Richard received the first Royal Appointment to George, Prince of Wales as "Purveyor of Pork," continuing to serve him through his later reign as King George IV.

In 1817, Thomas Wall was born, followed by a daughter Eleanor, in 1824. Richard's business boomed, and in 1834 he moved to new premises at 113 Jermyn Street. However, shortly afterwards Richard Wall died leaving his widow, Ann, and 19 year old son to run the business. Trading as Ann Wall and Son, Ann also died very shortly after the death of her husband.

At the age of 19, Thomas Wall took sole charge of the business, plus the care of his 14 year old sister. After the birth of his son Thomas Wall II in 1846, Thomas Wall incorporated the business as "Thomas Wall and Son Ltd." Thomas Wall II served his apprenticeship and joined the company board in 1870, and after second son Frederick had followed the same path, the company name was changed in 1878 to "Thomas Wall & Sons Ltd." Throughout this period, the business maintained its high level standards and resultant recognition, gaining a series of Royal Appointments from Queen Victoria, King Edward VII, King George IV and King George V^.

The business had always faced a problem in the summer, when sales of meat, meat pies and sausages fell, and the company was forced to lay-off staff. Now led by Thomas Wall II, he proposed developing a line of ice cream in 1913 to avoid the lay offs. But the onset of World War I put the plan on hold due to shortages.Thomas Wall II decided to retire, and so sold the business in 1920 toMac Fisheries, which itself was acquired in 1922 jointly by Lever Brothers and Margarine Unie, the founder companies of Unilever.

Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory in Gloucester, England. In 1981 Unilever merged T Wall and Son (Ice Cream) Ltd with Birds Eye Foods Ltd to form Birds Eye Wall's Ltd. Following a review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed ("Project Phoenix" 1983).

Meat product

Wall's

Type	Sausages, Meat pies
Owner	Kerry Group

After the purchase of sausage and pate producer Mattessons in 1965, Unilever ran both companies as part of Unilever Meat Group UK under the chairmanship of Werner Mattes, eventually merging the two companies to form Mattessons Wall's following his retirement in 1986.

Following a review, in 1994 Unilever sold off Mattessons Wall's, the ownership to the Mattessons brand, and a licence to sell meat products within the UK under the Wall's brand to Kerry Foods. Still a prominent manufacturer of sausages and meat pies, their advert for "Wall's Balls" mimic a scene from the filmThere's Something About Mary. Wall's Balls was introduced February 2003 with a series of humerous TV adverts.

Ice cream

Unilever continues to use the brand for ice cream in the UK. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle (absorbing theRowntree's and Lyons Maid brands) and Mars spin-off ice cream products.

Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream.

Environmental impacts

On 1 May 2008, Unilever Group Chief Executive Patrick Cescau announced that all Unilever’s palm oil will be certified sustainable by 2015. He also told the audience at the Prince of Wales’ May Day Climate Change Summit in London that Unilever was supporting the call for an immediate moratorium on any further deforestation in Indonesia for palm oil plantations.

We believe that people need small moments of pleasure in their lives, treats that make them smile and lick their lips with delight. Who better to provide this but Wall’s ice cream, after all with over 80 years of experience making ice cream, we think we’re pretty good at it!

Making you happy

You can trust the Wall’s brand to provide you with a range of products for all occasions, from lighter versions and mini sizes, to old favourites. There really is something for everyone, making it easier for you to enjoy Wall’s ice cream as part of a balanced diet

Some Walls top favourites

Wall’s Soft Scoop

At Wall’s, we like to think we have one of the best jobs in the whole world, making delicious ice cream for the whole family. Our yummy Soft Scoop is no exception – we put our passion for great tasting ice cream and over 80 years of ice cream making into every single tub. Delicious on its own, with toppings or to complement our favourite pudding, Wall’s Soft Scoop Vanilla and Wall’s Soft Scoop Vanilla Light are both winners.

Cream of Cornish

We’ve been making Cornish ice cream for over four decades. Our cream of Cornish is a creamy dairy ice cream which is made with fresh cream and contains no artificial colours. Wall’s Cream of Cornish is a perfect accompaniment for your favourite desserts: it’s ideal with a hot apple crumble on those autumnal days, and just as good with fresh raspberries in the summer sun. And of course, Cream of Cornish is delicious by itself!

We also have a fabulous Kids range, including Twister, Calippo and Mini Milk. Please see the “Wall’s Kids Range” section for more details.

Nutritional enhancements

However, we don’t just stop there, we think hard about nutrition too, constantly adjusting our products to make them tastier and better for you by focusing on good ingredients. What people might not know, is that ice cream can be a better alternative than other snacks – and not just because it tastes fantastic.

Did you know

Wall’s products are sold in more than 40 countries. The iconic Wall’s heartbrand operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands)

In Europe all Walls ice cream products are now clearly labelled with energy, fat, protein and carbohydrate values.
Wall’s advertised during the second world war with “Keep Cool, Keep Calm”
We invest around €50 million in ice-cream research and development each year, of which 40% is spent in the health and wellbeing sector

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